Jeff Bezos Officially Joins the AI Competition as Co-CEO of His New Venture, Project Prometheus
- Aarthi Arunkumar
- Nov 17, 2025
- 2 min read
Jeff Bezos inaugurated the AI firm Project Prometheus, assuming the position of Co-CEO alongside Vik Bajaj, supported by $6.2 billion USD in funding.

A serious new opponent has emerged in the global artificial intelligence arena. Billionaire entrepreneur Jeff Bezos has announced the formation of his innovative AI venture, Project Prometheus, and will notably serve as Co-CEO. This signifies Bezos's inaugural executive operational position in a significant enterprise since resigning as Amazon CEO, indicating a determined effort to disrupt the fiercely competitive AI industry.
Project Prometheus, named after the legendary hero associated with imparting fire and knowledge to humanity, is apparently dedicated to the development of next-generation fundamental AI models aimed at achieving generalized intelligence. Industry observers indicate that the startup will directly compete with established leaders such as OpenAI and Google DeepMind, utilizing Bezos's extensive resources and engineering principles.
Bezos will co-hold the title of Co-CEO of Project Prometheus with Vik Bajaj, a chemist and physicist who collaborated closely with Google co-founder Sergey Brin at Google X. The project is launching with $6.2 billion USD in finance. While he will remain significantly engaged with Blue Origin, Project Prometheus reportedly includes a segment focused on AI development for spaceships, as well as for vehicle and computer production.
The initiation of Project Prometheus is poised to promptly transform the business, attracting significant scrutiny and competition as the corporation readies to disclose its preliminary research objectives early next year. This occurs one year subsequent to Bezos's investment in Physical Intelligence, another start-up dedicated to the application of AI in robotics. Project Prometheus presently employs around 100 individuals, recruiting premier talent from rivals such as OpenAI, DeepMind, and Meta.



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