nwm ONE Launches the Innovative Skeleton Phantom Gray Headphones

Experience the future; perceive the liberation of sound with nwm ONE.

NWM unveils the inaugural audio brand from NTT Sonority, introducing a new skeleton-style model to its distinguished Open-Ear headphone collection: the NWM ONE in Phantom Gray. Approximately one year following the debut of the first nwm ONE, the brand has consistently enhanced its footprint, spreading from Japan into the US and Chinese markets. At this crucial juncture, a daring new iteration emerges — a profound, light-altering model that modifies its expression based on its environment.

The skeleton aesthetic honors the futuristic technology imagined in the 1990s while representing a pragmatic picture of the present future. The product's characteristic, translucent shape provides a unique view of its interior structure, harmonizing refined sophistication with practical utility - a statement piece appealing to both street culture and technology aficionados.

The nwm ONE is designed for a new era of sound, providing exceptional openness and spatial expression characteristic of open-ear listening, augmented by a dual-driver configuration that achieves an extensive frequency range. NTT's exclusive PSZ (Personalized Sound Zone) technology is integrated with the patented Magic Focus Voice, developed with extensive knowledge of vocal characteristics. This combination facilitates an innovative experience: headphones that do not obstruct the ears, while reducing sound leakage and attenuating external noise for clear voice transmission. Weighing merely 185 grams, the ultra-lightweight design alleviates pressure on the head and neck, rendering the headphones so comfy that you might forget their presence.

We collaborated with the brand for an exclusive photoshoot in New York City for the campaign images. Fashion influencer Sierra Rena, recognized for styling international singers like SZA and Tyla, acted as both model and stylist, while esteemed photographer John Yuyi documented the visuals. Hair was styled by NERO and cosmetics was applied by Sena Murahashi, uniting a creative team at the vanguard of culture and fashion. Completing the release, HBX curated by Hypebeast now showcases the recently introduced nwm ONE Phantom Gray, nwm ONE Dark Gray, and nwm ONE Light Gray. The latest titles are available for purchase now.